Let’s break the ice and get to the real numbers. It’s truly hard to just outline the cost but I’m going to do it anyways. In general, the cost of building a website can range from a few hundred euros for a simple site to tens or even hundreds of thousands of euros for a more complex and custom site. I will do my best to arrange the costs with numbers in several categories that are according to my data, a mainstream. If you need a website you most likely are going to fit into one of these categories.
Before we even jump on the first category, I want to give a glance to the pre-category which is an amateur website. Built by individuals with little experience, they often lack important security features, optimizations, have poor design, and can cost a few hundred euros. While it may make sense to go DIY to test a concept, for most business this just results in additional cost as poorly built websites are a nightmare to maintain. Many times I helped businesses that had poorly built amateur websites and usually the only right solution is to re-build the website properly.
Cost of a landing page
A simple landing page costs about 1,000.00 euros to develop and includes the following elements:
- Designing: This cost covers the creation of a custom design for the landing page, including the layout, color scheme, and branding elements such as a logo.
- Building: This cost covers the actual construction of the landing page, including the development of any necessary features or functionality.
- Setting up a server: In order to launch a website, you will need to have a server where the website can be hosted. This cost covers the setup of a server for the landing page.
- Connecting a domain: A domain is the web address that people use to access your website. This cost covers the purchase and setup of a domain for the landing page.
- Search engine optimization: Search engine optimization (SEO) is the process of improving the visibility and ranking of a website in search engine results pages. This cost covers the optimization of the landing page for search engines.
After development, maintenance cost for a simple landing page is usually zero, as it’s relatively easy to update the plugins and do minor changes yourself. However if you would like to keep this off your shoulders our basic maintenance package starts at 50 euros per month and includes all the necessities for maintaining a landing page.
Cost of a business/service portfolio website
A business/service portfolio website is a popular choice as it offers a professional image and helps attract clients at a reasonable cost. On average, the cost of building such a website is around 5,000 euros and includes essential features like:
- All features from previous section
- A professional design that reflects the brand identity and values of the business
- A clear and concise navigation structure to help visitors find the information they need
- A homepage that presents a clear overview of the business, its products or services, and its unique value proposition
- A contact page with clear information about how to get in touch with the business, including a phone number, email address, and physical location (if applicable)
- A blog or news section to share updates, industry news, and other relevant content with visitors
- A clear call to action to encourage visitors to take a specific action, such as contacting the business, signing up for a newsletter, or making a purchase
- Responsive design to ensure the site is optimized for viewing on different devices
- Security measures to protect sensitive information and ensure the site is safe for visitors to use
Specific features and components included in a business website will depend on the needs and goals of the business. Our in-house data shows that a business/service portfolio website is the most popular choice among our clients. This type of website often generates a high return on investment in a relatively short period of time. Many businesses are able to recoup the cost of building this type of website through increased sales and leads generated by the website, typically within one year.
Maintenance cost of this kind of website starts with 50 euros per month, with just the basic maintenance included and can range up to 500 euros per month with weekly SEO tweaks, blog articles production and various front/back end updates.
Cost of an eCommerce store
The features and functionality included in a custom ecommerce store that costs about 15,000 euros will depend on the specific needs and goals of the business. However, there are some common elements that are often included in ecommerce stores, regardless of the industry or target audience:
- A professional design that reflects the brand identity and values of the business
- A clear and concise navigation structure to help visitors find the products they are interested in
- Product pages that include high-quality photos, detailed product descriptions, and relevant information about pricing, availability, and shipping
- A shopping cart and checkout process that is easy for customers to use
- Integration with a payment gateway to process online transactions securely
- A backend or administrative area where the business can manage orders, track inventory, and update product information
- Responsive design to ensure the site is optimized for viewing on different devices
- Security measures to protect sensitive information and ensure the site is safe for visitors to use
- Integration with external systems or platforms, such as a CRM or accounting software
Again, the specific features and functionality included in an ecommerce store will depend on the needs and goals of the business. It is important to carefully plan and prioritize the features and functionality of the site to ensure that it meets the needs of the business and its target audience. Maintenance cost of an ecommerce site can depend on the cost of tools and services used to build and operate the site but on avarage business spend between 200 and 500 euros per month on maintenance.
Complex eCommerce store
A complex ecommerce store that costs 50,000 euros is likely to include a wide range of advanced features and functionality to support a large number of products, high volume of traffic and sales, and complex business processes. Some specific features and functionality that are usually implemented:
- A professional design that reflects the brand identity and values of the business
- A sophisticated and intuitive navigation structure to help visitors find the products they are interested in
- Advanced search and filtering functionality to help customers find products more quickly and easily
- Product pages that include high-quality photos, detailed product descriptions, and relevant information about pricing, availability, and shipping
- A highly customized and user-friendly shopping cart and checkout process
- Integration with multiple payment gateways to support a variety of payment methods and currencies
- Advanced order management and fulfillment capabilities, including integration with external fulfillment centers and shipping carriers
- A backend or administrative area with advanced tools and features to support large-scale inventory management, customer service, and data analysis
- Responsive design to ensure the site is optimized for viewing on different devices
- Advanced security measures to protect sensitive information and ensure the site is safe for visitors to use
- Integration with a variety of external systems and platforms, including CRM, accounting, and marketing automation software
Again, the specific features and functionality included in an ecommerce store will depend on the needs and goals of the business. It is important to carefully plan and prioritize the features and functionality of the site to ensure that it meets the needs of the business and its target audience.
The conclusion
A simple landing page costs around 1,000 euros to develop, while a business/service portfolio website costs around 5,000 euros. The cost of an e-commerce website can range from 10,000 to 50,000 euros, depending on the complexity and size of the site. Keep in mind I haven’t mentioned any custom architecture projects for mega firms that require fully custom content management systems, fully custom database architectures in similar custom solutions, cost of such can be even up to several hundreds of thousands of euros to even millions of euros in some cases. For most businesses that need a website to present their services and connect with clients online an investment of around 5,000 euros is to be expected.
Thanks for reading!
